PrimevalDNA Test

Compare your personal Genome
with the DNA of Real People in the Past

Privacy Policy

The website Primeval DNA at is operated by DNA Consultants, whose parent company is DNA Testing Systems, L.L.C., a Colorado corporation. At DNA Consultants, we take your privacy seriously. In general, DNA Consultants does not collect, store, use or disclose personally identifying information except in very specific instances, such as when you create a customer account or place an order. Only information necessary to processing the order or creating an account is collected. DNA Consultants does not permit third-party advertising or promotions on its sites. PLEASE READ THIS PRIVACY POLICY CAREFULLY TO UNDERSTAND OUR VIEWS AND PRACTICES REGARDING THE INFORMATION WE COLLECT FROM VISITORS AND USERS AND HOW WE WILL TREAT IT. BY SUBMITTING INFORMATION THROUGH OUR WEBSITE OR USING OUR SERVICES, YOU ARE EXPRESSLY ACCEPTING AND CONSENTING TO THE PROCESSING DESCRIBED IN THIS PRIVACY POLICY. 1. TYPES OF INFORMATION WE COLLECT.1.1 Information You Provide Us Directly.  We may collect information related to you, including, but not limited to your username, first and last name, e-mail, password, phone number, mailing address, and credit card information, when you make a purchase or create an account to log in to our network or at other times. We do not, however, retain credit card numbers or expirations after a sale. Only a truncated and incomplete record of the credit card number you use to order with is kept in our systems. If you provide us feedback or contact us via email, we will collect your name and email address, as well as any other content included in the email, in order to send you a reply. For customers who engage us for our testing services, we may also collect genetic information and other basic information in order to perform the applicable service and/or test. This information may include but is not limited to DNA, date of birth, gender and blood transfusion and bone marrow transplant history. This information is used to provide accurate and complete testing results applicable to the test you ordered. We may also collect information that is necessary for our legitimate interests, which will be disclosed to you at the time of collection. PrimevalDNA will use this information for the purposes for which it was collected.
1.2 Information Collected via Technology. To make our website and related services more useful to you, our servers (which may be hosted by a third party service provider) collect information from you, including browser type, operating system, Internet Protocol (IP) address (a number which is automatically assigned to your computer when you use the Internet, and which may vary from session to session), domain name, and/or a date/time stamp for your visit. We also use cookies and navigational data to gather information regarding the date and time and duration of your visit and the solutions and information for which you searched and which you viewed. This information includes, without limitation, characters you type, your search and browsing history, articles you click, and pages you view. Like most Internet services, we automatically gather this information and store it in log files each time you visit our website or access your account on our network. “Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing a web site. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our website. Persistent Cookies can be removed by following Internet browser help file directions. If you choose to disable Cookies, some areas of our website or service may not work properly. We use Google Analytics on our site. Google Analytics is a web analytics service provided by Google. Google Analytics uses cookies to collect anonymous traffic data to help use analyze how users use the website. The information generated by a cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the site, compiling reports on site activity for us and providing other services relating to site activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. By using the website, you consent to the processing of data about you by Google in the manner and for the purposes described in this Privacy Policy.
1.3 Do Not Track. We do not respond to browser-based “do not track” signals. We do not have any third parties that push content to our site.2. USE OF YOUR DATA.2.1 General Use. In general, information you submit to us is used either to respond to requests that you make, to fulfill an order or to aid us in serving you better. PrimevalDNA uses your information to facilitate the creation of and securing of your account on our network; identify you as a user in our system; provide improved administration of our website and services; improve the quality of experience when you interact with our website and services; send you administrative e-mail notifications; to enhance our website for optimal user experience; to monitor the usage and performance of our website and services; to facilitate transactions nd process payments; to provide maintenance, support, and customer service for our site; and to fulfill other legitimate purposes permitted by applicable law.
2.2 Use of your Information. Except as expressly provided herein, we will only use your information in order to provide you the services you have requested, process your order, respond to any order or billing related questions, and to send you promotional and marketing information as further described herein. None of your data is shared with or sold to other companies for advertising or sales purposes.
2.3 Creation of Anonymous Data.  We may create anonymous data records from your information by excluding information (such as your name) that makes the data personally identifiable to you. We use this anonymous data to analyze request and usage patterns so that we may enhance the content of our services and improve site navigation. PrimevalDNA reserves the right to use anonymous data for any purpose in its discretion. Data aggregated and de-identified may be used for any research purposes, including submissions to scientific books and journals or development of new products. Feedback.If you provide feedback on any of our services to us, we may use such feedback for any purpose, provided we will not associate such feedback with your information. PrimevalDNA will collect any information contained in such communication and will treat the information in such communication in accordance with this Privacy Policy and our Terms of Use.3. DISCLOSURE OF YOUR INFORMATION.3.1 Affiliates.   We may share some or all of your information with our parent company, any subsidiary, or any other company under a common control (collectively, “Affiliates”), including for marketing purposes. If we do share your information, we will require our Affiliates to honor this Privacy Policy. If another company acquires our company or our assets, that company will possess the information collected by it and us and will assume the rights and obligations regarding your information collected by us as described in this Privacy Policy.
3.2 Services Providers. We may share your information with agents to the extent necessary for them to provide their products and services to us, or to provide you with the products and services that you have requested. For example, if you engage us for testing services, the laboratory is acting as our agent. Other examples include, database storage, file storage and file destruction, hosting services, marketing assistance, analyzing user data, processing payment card information, and for other legitimate purposes permitted by applicable law.
3.3 Other Disclosures.  Regardless of any choices you make regarding your information (as described below), PrimevalDNA may disclose information if it believes in good faith that such disclosure is necessary to (a) comply with relevant laws or to respond to subpoenas or warrants served on PrimevalDNA; (b) protect or defend the rights or property of PrimevalDNA, or users of our services; (c) to protect against fraud or for risk management purposes; or (d) or to honor a request that you have made to PrimevalDNA. 4. THIRD PARTY WEBSITES.We may link to third party websites. Our provision of a link to any other website or location is for your convenience and does not signify our endorsement of such other website or location or its contents. When you click on such a link, you will leave our site and go to another site. During this process, another entity may collect information from you. We have no control over, do not review, and cannot be responsible for, these outside websites or their content. Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content, or framed websites, or to any collection of data after you click on links to such outside websites.5. YOUR CHOICES REGARDING YOUR INFORMATION.5.1 Choices. We offer you choices regarding the collection, use, and sharing of your information. We will periodically send you free newsletters and e-mails that directly promote the use of our website or services. When you receive newsletters or promotional communications from us, you may indicate a preference to stop receiving further communications from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the e-mail you receive or by contacting us directly at Despite your indicated e-mail preferences, we may send you emails related to your account or transactions there under, or notices of any updates to our Terms and Conditions or Privacy Policy.
5.2 Withdrawal of Consent You have the right to withdraw your consent to processing that is currently under way with your consent. Consent can be withdrawn by sending an email.
5.3 Accessing, deleting and updating your information.  At your request, we will inform you of what personal information we have on file. In accordance with applicable data protection laws, you may have the right to request: access to, rectification, and erasure of your personal information; restriction of processing of personal information; objecting to certain processing of personal information; and the right to data portability. To exercise your rights under these provisions, please contact us at the “Contact Information” details below. When we receive your requests, we may ask you to verify your identity before we can act on your request. We may withhold information where the search for that information would require disproportionate effort or have a disproportionate effect to, for example, the cost of providing the information, the time it would take to retrieve the data, or how difficult it may be to obtain the information requested. Please note that we may be required (by law, accrediting bodies, or otherwise) to keep this information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). Please be advised that by deleting your personal information, it will limit or eliminate our ability to provide future communication or explanation regarding any products or services, test results or other offerings in connection with DNA Consultants. Please be further advised that after your personal information is deleted that residual copies may take a period of time before they are deleted from all latent and backup systems.
6. RETENTION OF DATA The data you provide to us may be necessary to carry out tasks prior to testing, such as verifying identity or payment details when signing in to use an account. We retain required data based on testing regulatory requirements and other standards, such as meeting our financial obligations and to carry out our responsibilities and enforce our rights arising from service agreements entered into between you and us. The following summarizes the data retention timeframes based on two main categories of testing. We store your samples for a period of 6-8 weeks, when they are destroyed. All accompanying data and records associated with these tests are maintained for a minimum period of one year.
7. SECURITY OF YOUR INFORMATION We are committed to protecting the security of your information. We use a variety of reasonable security technologies and procedures to help protect your information from unauthorized access, use or disclosure. Access to your personal information is limited and we take reasonable measures to ensure that your personal information is not accessible. Although PrimevalDNA attempts to protect the personal information in its possession, no security system is perfect, and PrimevalDNA cannot promise that your personal information will remain absolutely secure in all circumstances.
8. DISPUTE RESOLUTION If you have any questions or concerns, please contact DNA Consultants by email at We will do our best to address your concerns. If you feel that your complaint has been addressed incompletely, we invite you to let us know for further investigation. If you and DNA Consultants are unable to reach a resolution to the dispute, you may submit your complaint to JAMS (located in the United States) for mediation under the JAMS International Mediation Rules, which are accessible on the JAMS website at Where you believe that we have not processed your information in accordance with applicable data protection laws, you may lodge a complaint with your respective supervisory authority or data protection regulator.
9. A NOTE TO USERS OUTSIDE OF THE UNITED STATES PrimevalDNA is based, and this website is hosted, in the United States of America. If you are from a country outside of the United States of America with laws governing data collection, use, and disclosure that may differ from U.S. law and you provide information to PrimevalDNA, please note that any information that you provide to PrimevalDNA may be transferred to the United States of America. By providing your information, you hereby specifically and expressly consent to such transfer and processing and the collection, use, and disclosure set forth herein or in any terms and conditions related to the use of and access to the website and our Services as describe in this Privacy Policy.
10. CHANGES TO THIS PRIVACY POLICY This Privacy Policy is subject to occasional revision, and if we make any substantial changes in the way we use your information, we will notify you by sending you an e-mail to the last e-mail address you provided to us and/or by prominently posting notice of the changes on our website or on our service. Continued use of our website, or services, following notice of such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.
11. CONTACT INFORMATION. We welcome your comments or questions regarding this Privacy Policy. Please e-mail us at  or contact us at the following address or phone number:
DNA CONSULTANTS P.O. BOX 2477 LONGMONT, CO 80502 1-888-806-2588

If PrimevalDNA needs, or is required, to contact you concerning any event that involves information about you, we may do so by email, telephone, or mail.You may also contact us at this address if you think any information we have collected about you is inaccurate or incomplete or if you want to make changes to the types of information about you that DNA Consultants may be collecting.